Vitamin D intake can be a problem for children. Busy lifestyles, sun exposure concerns and picky young eaters are among the factors that contribute to inadequate Vitamin D levels. br/ Why is it important? Vitamin D helps promote calcium absorption and maintains bone health.*br/L'il Critters, the 1 Kids Gummy Vitamin brand?, has been infusing fun into children's nutrition with its full line of delicious kid's gummy vitamins and supplements since 1998. Treat your children to a tasty, healthy vitamin without any chalky aftertastes or hard-to-swallow pills.br/ L'il Critters is powered by vitafusion and benefits from sophisticated laboratory testing before their products arrive on the shelf. Parents can be confident that each L'il Critters product is made right here in the USA from US and international ingredients. Give your children a healthy gummy vitamin today! We Make Nutrition Taste Good./ppbr/?Based on 52 weeks Unit Sales, Nielsen All Outlet Data, through March 2016./pp*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease./p L'il Critters Gummy Bears Vitamin D, 190 ct: 190 count All natural colors and flavors Excellent source of Vitamin D Promotes calcium absorption